About About.com: "expert guidance from real people searching the Internet for the information, goods, and services that you need to know related to your passion."
I'm going somewhere with this, btw.
Remember back when About.com results would show up every now and then for your online search and you'd click into a dry topic expert "Guide" that had encyclopedic know-how of a bright topic? Maybe a few dozen About expert Guides plugged away at their "niche" at the time. That was back in the late 90s...
Well what have you noticed about About.com lately? That sucker shows up for thousands of searches! Why? Because this site is a veritable Gold Mine of niche knowledge. The company boasts 60 million online visitors every month and has become a content skyscraper. The q
uote above.... is courtesy About.com, but the key is "information, goods, and services...related to your passion" because if you have a pool of topics from popular to obscure that people are truly passionate about, even topics you believe obscure, but are actually little motherlodes of search traffic-- then my friend you have a niche-finding tool that you should wield like a light-saber.
Explore the About "mine" by Channel, Topic and "What's Hot."
AdWords Guru Perry Marshall has some smack down advice for you if you're grabbing at the same niche as millions of other sorry wannabes (that Twitter clusterf@#%k of lemm
e-sell-you-a-get-rick-quick-plan-for-earning-internet-millions heehee haha hoho). Find it here on his blog.